Why sustainable fashion?


Fashion is the second most polluting industry after oil. And that is not all!


Ethical fashion.. slow fashion... organic, eco lifestyle... live sustainability, live sacral
photo source: pinterest


The fashion industry affects many areas like; water, waste, toxic chemicals, energy and human lives!

Before we dive in, let’s ask yourself why do you need so many cheap clothes? What does OWNing these items give you? – I’ll give you the most common answer, it makes people feel rich! But the end of the day, you forget about the 3 dollar shit you bought because it was too cheap. It will never make anyone feel rich. The only reason you want to buy these clothes is because they are cheap! You don’t even need them! And you know it…


There used to be 2 seasons in the fashion industry, now a new ‘season’ start every single week. This is the age of fast fashion and let me tell you why it sucks.

By 2013, about 4 million people – mostly women – worked in Bangladesh’s $19 billion-a-year export-oriented ready-made garment (RMG) industry.
photo: pinterest

Who makes your clothes?

After Rana Plaza collapsed in 2013 killing 1134 workers and injure about 2500 others, was the biggest wake up call to the consumer society. We started to ask questions that haven’t been asked before; Who makes our clothes?

Did you know who gets the money from your typical $10 T-shirt? #EthicalFashion #FairTrade
photo: pinterest


No, our clothes are not made by some futuristic machines, they are made by people. In, so called, ‘sweat shops’ in developing countries out-of-sight for the western society. These people work in unacceptable conditions. They are usually abused, work 14-16 hours a day for incredibly low wage, their factory is dangerous. Sweat shops may use child labour too.


a $25 T-shirt will only become $1.35 more expensive if we double current worker wages
photo: pinterest



Cotton is the ‘dirtiest crop on Earth’ because it is so heavily sprayed with pesticides and herbicides and 94% of cotton grown in the US is GMO. Than they bleach the hell out of them or dye them with toxic paints. It takes 2700 Liter of water for one single t-shirt. Non-organic cotton is also linked to cancer, poisoning and miscarriages.

Always choose organic cotton! 

Extending the life of clothing just 9 months would reduce carbon, waste and water footprints by 20-30% each!
photo: pinterest


The reason why we got this far that this industry is the second most polluting one is because we forgot to ask questions! We forgot we have the rights to ask questions and receive and answer to them.

Moda ética sostenible - I try. I often don't succeed, but I try to get better as I go.
photo: pinterest


I hope I could give you a little ‘overall’,  for further information and to do your researches I  attached a few links that I find the most useful on the topic.









The words you have to look for when you purchase your next clothing:


12 words that accurately describe the crux of my business proposal, that of a sustainable solution to the market that is FASHION, by implementing ethical, sustainable solutions to the environmental issues today by using techniques such as hand making, upcycling, organic, fairtrade and zero waste methodologies.
photo: pinterest